In a time of universal deceit – telling the truth is a revolutionary act – George Orwell In probably no other time in history, this has become especially true. We live in a world in which we gleefully describe as ‘post truth’ or full of ‘alternative facts’; and roll our eyes and shrug our shoulders […]
Get what you want, effectively and ethicallyPeople are far more sceptical than they used to be and are more cautious of the people that they associate or choose to work with. It is no longer enough to have a defined niche, you need to be ‘attractive’ to the ones that you want to serve. Even […]
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