Copybranding like a Maverick

In this episode on The Maverick Paradox Podcast, Judith Germain speaks to Lee Rowley on how to copybrand like a maverick. He sees copybranding as a connection forging, personal approach to brand marketing. They discuss how Socialised Mavericks believe in ethical persuasion and the need to cultivate trust. Lee explains how that can be done, […]

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When the doors close

This is an ‘Alone with Judith’ episode and is the 43rd show of The Maverick Paradox Podcast. In 2005 18 people banded together with the goal to write a business book. We decided that we would each write a chapter – depicting the journey of a business from start up to success. That book became BusinessWise […]

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Episode 25

In this episode of The Maverick Paradox Judith talks to Mark Shaw about the need to be anti-social. Mark explains why social media doesn’t work for the vast majority of businesses and how you only have a nano-second of time to capture someone’s attention. They also discuss why being a ‘purple cow’ no longer works. […]

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Episode 20

In this episode of The Maverick Paradox Podcast, Judith talks with Phillip Khan-Panni about how to tell the right story and how to tell it well in selling and business presentations. They also discuss why Mavericks do things differently. Phillip is a business speaker and presentation consultant and has written numerous books. His LinkedIn Profile […]

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Episode 19
Alan Rae

In this episode of The Maverick Paradox Podcast, Judith talks with Alan Rae about how marketing and leadership is the same thing. Alan also discusses the need for effectualisation in marketing. Dr Alan Rae is the Chairman of his family horticultural business and a business mentor for entrepreneurs. Alan teaches entrepreneurial marketing at the Southampton […]

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Is your spark obvious to others?

Is your spark obvious to others? If your spark isn’t easy to see, what you do will be of no consequence. There is almost nothing worse in your working life than when you do something that has no meaning. It can be soul destroying. To spend hours every week doing something you hate, or worse […]

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The Maverick Paradox Working Lunch – 29 June 2018

The Maverick Paradox Working Lunch – 29 June 2018 Are you coming?  London, 12pm – Free to attend The Maverick Paradox Working Lunch is a great place to meet and network with like minded people in an informal atmosphere. Come for stimulating conversation with mavericks – the wilfully independent, with an accent on support and […]

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Episode 13

In this episode of The Maverick Paradox Podcast, Judith talks with Maurice Watts about strategic marketing and why marketing freelancers can struggle to run their own businesses. Maurice is a marketing trouble shooter who helps you identify why your organisation is not performing. His LinkedIn profile is here and his website is here. You can […]

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Not enough sales? What now? (Video)

 Not enough sales? Now what? (Watch the video)Your idea was supposed to change the world, it was meant to provide for your family and be a force for the greater good. You were promised a quick solution and an easier life.You knew running a business wouldn’t be easy, but you know you can be more […]

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1230 The Womens Company – Lunch with Judith Germain Croydon

DRIVEN: Solutions, Sales, SuccessHow the maverick in you makes the differenceOn 6 June 2017, Judith will be giving a talk on DRIVEN: Solutions, Sales, Success in Croydon at 12.30pm.Judith has been defining mavericks as wilfully independent people since 2005 and has recognised that for businesses to survive they need to not only think differently but […]

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