‘Facts do not cease to exist because you ignore them’ – Aldous Huxley. Yes, it sounds obvious but in practice this truism is often overlooked. This is much to the annoyance and exasperation of Socialised Mavericks everywhere. These Mavericks strongly believe in objective truth (and will defend the concept to the death!). This is the reason […]
In this episode of The Maverick Paradox Podcast, Judith talks with Alan Rae about how marketing and leadership is the same thing. Alan also discusses the need for effectualisation in marketing. Dr Alan Rae is the Chairman of his family horticultural business and a business mentor for entrepreneurs. Alan teaches entrepreneurial marketing at the Southampton […]
The importance of having a Networking Strategy (video) Conducting business in the 21st Century is substantially different to conducting business in the 20th Century.This video highlights the key things that are required to have a winning networking strategy that enhances your ability to sell more, more often. Please see the video below:
Not enough sales? Now what? (Watch the video)Your idea was supposed to change the world, it was meant to provide for your family and be a force for the greater good. You were promised a quick solution and an easier life.You knew running a business wouldn’t be easy, but you know you can be more […]
DRIVEN: Solutions, Sales, SuccessHow the maverick in you makes the differenceOn 6 June 2017, Judith will be giving a talk on DRIVEN: Solutions, Sales, Success in Croydon at 12.30pm.Judith has been defining mavericks as wilfully independent people since 2005 and has recognised that for businesses to survive they need to not only think differently but […]
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