In this episode of The Maverick Paradox Podcast, Judith talks with Alan Rae about how marketing and leadership is the same thing. Alan also discusses the need for effectualisation in marketing.
Dr Alan Rae is the Chairman of his family horticultural business and a business mentor for entrepreneurs. Alan teaches entrepreneurial marketing at the Southampton University Business School.
You can find out where to listen to Episode 19 on one of the popular podcast platforms here.
For those that are happy to listen through their browser … enjoy!