In this episode of The Maverick Paradox Judith talks to Jeff Tippett about persuasive communication and how that differs from communication that is manipulative in nature. Jeff also describes how to craft an influential message. All in all, a fascinating discussion on persuasion and how Mavericks persuade!

Jeff is an expert speaker on the power of persuasion, author an entrepreneur.

His LinkedIn profile is here and his website is here.

You can find out where to listen to Episode 23 on one of the popular podcasts here.

For those of you who are happy to listen through their browser … enjoy!


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