DRIVEN: Solutions, Sales, SuccessHow the maverick in you makes the differenceOn 6 June 2017, Judith will be giving a talk on DRIVEN: Solutions, Sales, Success in Croydon at 12.30pm.Judith has been defining mavericks as wilfully independent people since 2005 and has recognised that for businesses to survive they need to not only think differently but […]
When Garadget’s reputational mishap, makes us all afraid
When Garadget’s reputational mishap, makes us all afraid It is easy to forget when tempers are high, just how easy it is to destroy reputation that has taken a long time to build. Denis Grisak is the man behind Garadget, who has accidentally caused his company some reputational damage, by the way that he has responded […]
Don’t take our chocolate!
Don’t take our chocolate!Chocolate lovers have a brand loyalty that many companies would pay ‘big money’ to achieve. When you mess with a chocolate lover’s chocolate it is like you are messing with their self-declared identity. You are attacking them personally.This kind of attack will never end well!There are many reasons why a sense of […]
When Pret A Manger demonstrates a lack of integrity
Life can be quite bewildering when you are 16, especially as you struggle to be taken seriously by the adults in your life. On one hand, you feel like an adult, you want money in your pocket, freedom, and certainty in your career choices. On the other hand, you recognise that you are still living […]




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