Why the Maverick Paradox Podcast?  This is a question that I get asked from time to time. I think a better question is 'why do you continue with the Maverick Paradox Podcast?'

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However, before I answer that question it's probably worth looking at why, just over a year ago, I decided to produce a podcast. I wanted to connect with people on a more deeper level. My belief was that if people listened to the podcast bi weekly, they would allow me to reach out and connect with them, and the listeners would connect to the mind of the Maverick. They would connect, through the podcast, with different viewpoints and concepts.

I wanted to educate, entertain and inspire different way of thought. I wanted to have fun and learn something through the conversations I was having with interesting people. Normal people that have a viewpoint or train of thought that was different from the norm. Someone who could enlighten others on the maverick 'condition'.

I wanted to help other people by shining a light on what they do. I mean if you have an interesting view that can challenge others, then let's hear it! Seriously, ask me how you can be on my podcast. I'm waiting!

Podcasting also means that people can listen to interesting content, wherever they are, whatever they are doing. I know that a lot of people listen to me when they are commuting or working out for example. I also think that the podcast is also an important window into who I am. After a year of listening you can get a good sense of me.

Obviously, it would be disingenuous to deny the business considerations of starting a podcast. In terms of business, I wanted to increase my exposure, build an audience and find another way to demonstrate expertise.

So, why continue with the Maverick Paradox Podcast?

Well, firstly it's a lot of fun! I sincerely enjoy the conversations that I'm having. I learn something fascinating from the people I talk to, and with many I have recorded multiple podcasts (some are still sitting in my backlog - sorry!)

I've started to receive interesting feedback from listeners who want to continue the conversation with me. Others have asked me to find an expert on a particular subject so that they can learn more about it.

I have managed to get a deeper connection with people and I've helped my conversationalists get their message out. To reach new audiences and build their business.

I'm leaving a legacy and am helping others to learn about Mavericks, how they think, strategise and go about their business.

It's a great way to collaborate with someone, a real win - win.

My conversation with Dr K about whether maverick behaviour can be taught remains a popular podcast.


And this podcast with Mark Shaw challenges you to think different about Social Media.


However, I'm still learning and still being challenged. I hope you are too.

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