In this episode Judith Germain speaks with Lubna Forzley on why leaders need to have a purpose, and why storytelling is imperative for all businesses. Authenticity is important and purpose can be hard to find. This is an interesting conversation about how culture, values and purpose intersect.

Her LinkedIn profile is here.

You can find out how to listen to Episode 57 on one of the popular podcast platforms here.

For those of you happy to listen through your browser … enjoy!

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